Google My Business
Click here to view a sample Google My Business page.
Google has changed the way it displays results for local based search queries.
It now frequently combines the natural, organic results such as the example below:
…with the Google mapped results
…to produce a listing that looks like this:
The Google My Business listing differs to natural listings in several key ways:
- It has a red marker which links to Google maps
- Your address and phone number are included
- There is a link to your Google My Business page, which can include opening hours, description of the business, photos of your business, videos, coupons, reviews and other features
Google regularly favour businesses with Google My Business pages, especially for local based search queries such as "financial adviser Nottingham" (as seen below)
Google My Business is a free Google service.