Many people are confused by social media – it's quite simple if you wind the clock back a few years.
In the days before the internet people would share information by talking to one another (shock).
Business people would naturally share information and recommend other businesses. This way of doing business has gone on for hundreds of years but recently has been referred to as "networking".
Nothing has changed to the process apart from the vehicle used to network which has now predominantly become the internet.
There's nothing wrong with networking – it still works perfectly but you have to be eyeball to eyeball with a person for it to work which can be a limiting factor. You are also relying on the fact that the person you are talking to is interested in what you have to offer which isn't always the case.
Social media allows your business to interact with people who are interested in what you do. Only people who are interested in you will follow you on social media but it means that potentially you can network with thousands of interested customers and prospects. That beats trying to talk eyeball to eyeball with someone who isn't really interested in what you have to say.
Social media works on the principle that although you know your friends you won't know all your friends' friends. This means that one well-crafted message from your business can reach potentially thousands of people.
You might not have thought about it in these terms but Google actually competes with Facebook. This is the reason why Google introduced Google+ .
It's strongly felt that Google is looking at the "social signal" that businesses give out as a way of ranking websites in search engine results.
Have a look at the social signal bands below and decide which band your business belongs to. Unless you are in the high social signal band you need to be talking to DBS Internet Marketing:
If your business has no social media accounts set up it will have a zero social media signal.
If your business has social media accounts set up but doesn't share content frequently it will have a weak social media signal.
A business that frequently shares unique and relevant content that has been added to its website through social media channels with a few followers will have a medium social media signal.
A business that frequently shares unique and relevant content that has been added to its website through social media channels with a many followers will have a high social media signal and therefore should rank higher in search engines.
DBS Internet Marketing offers the complete social media package where we do all the work but you stay in charge.
We can set up the following social media accounts for you:
DBS Internet Marketing will make sure your website visitors can connect with you on these channels by adding "connect" links on your website
DBS Internet Marketing will "grow" your social media followers
DBS Internet Marketing will work with you to make sure your business publishes rich, quality content on your website.
DBS Internet Marketing will then broadcast your newly-published content via these social media channels.
Please contact us for a free, no obligation discussion of your needs.
DBS Internet Marketing is rated 5 out of 5 based on 13 testimonials.
DBS Internet Marketing, 53 High Street, Navenby, Lincoln LN5 0DZ • Tel: 0800 988 8366 • Fax: 0800 988 8367 • Email: firstname.lastname@example.org