Click here to view a sample Google+ Local page.
Google has changed the way it displays results for local based search queries.
It now frequently combines the natural, organic results such as the example below:
…with the Google mapped results
…to produce a listing that looks like this:
The Google+ Local listing differs to natural listings in several key ways:
- It has a red marker which links to Google maps
- Your address and phone number are included
- There is a link to your Google+ Local page, which can include opening hours, description of the business, photos of your business, videos, coupons, reviews and other features
Google regularly favour businesses with Google+ Local pages, especially for local based search queries such as "financial adviser Nottingham" (as seen below)
Google+ Local is a free Google service.