The old way of carrying out SEO was to do it for search engines - not humans.
The newer and more robust way is to attract traffic, enquiries and links with content on the social web.
This is called Content Marketing.
What is Content Marketing?
Nearly all sales and buying decisions are now made online. Your ideal customers are all ready reading:
...and forming opinions about what you share online.
Before they get to know your company better they turn to Google and social media for answers and information.
"If a competitor appears smarter, more interesting or more reliable than you, your buyers will reach out to them first and not you. FACT!"
Why Content Marketing works
Content Marketing works because your customers make their buying decisions online.
We'll make sure that you constantly have buyer-focussed content that informs, entertains and supports your customers at every stage of the sales funnel.
We will be aiming to provide content that people will want to engage with by liking, sharing, commenting on and linking to. This will:
- drive more traffic and enquiries to you
- promote and strengthen your brand
- help you in search engines as you will naturally attract links and social media activity which are ranking factors on Google
"We will do all the work but you stay in charge."
See some examples of content marketing created for our clients' websites:
- Time For You
- W&H Supplies
- Cooks Solicitors
- Lincolnshire Flooring
- Hudson Moody
- WA Truelove
- Hi-Level Mezzanines
- Wits End
- Studio 58
"Content Marketing has produced a significant uplift in sales enquiries from our website.
Comparing year on year the monthly sales enquiries have increased as follows:
…we are DELIGHTED"
Chris Baxter, Sales Director, Hi-Level Mezzanines Ltd.
The first step is to tailor-make a Content Marketing plan with goals for your business.
Please contact David Clarke of DBS for a free, no obligation discussion of your needs by calling FREEPHONE 0800 988 8366 or